December 13, 2008

Sarah Palin Broke the Internet

From "All Things Digital", Sarah Palin, Please Come Back! Hulu Traffic Drops in November:

File under “interesting, but understandable”: After a flurry of election-related interest in October, traffic to red-hot Hulu fell off in November. Blame Sarah Palin–or the lack of her.

ComScore says that traffic to the joint venture between News Corp.’s (NWS) Fox and GE’s (GE) NBC fell 10.8 percent from October to November, dropping from 5.3 million unique visitors to 4.8 million. (Hulu’s PR team notes that ComScore’s separate “VideoMetrix” panel assigned a much bigger audience to the site last month: 24 million uniques.


And all sorts of Web sites that enjoyed a bump during the run-up to the election have tailed off a bit since then. ComScore says the Huffington Post, for instance, is down 20 percent– from five million uniques to four million.

She'll be back to bump up the internet. I can guarantee it.